Dunkin Donuts is known as a donut and coffee shop first introduced as an American company. But, now it has an international label. It was establish in Quincy, Massachusetts in 1950 by Mr. William Rosenberg. Its headquarters is in Canton, Massachusetts.
It focuses on donut and other bakery products but, interestingly, over the half of their profit comes from coffee. It seems they are a larger competitor to Starbucks than to Krispy Kreme and Tim Hortons as usual contestants.
It is stated by Dunkin’ Donuts that they are the world’s largest coffee and baked goods chain, serving almost 2.7 million clients daily, with some 8,800 stores situated in 31 countries. Including, more or less 6,400 Dunkin’ Donuts stores across the United States. Somewhat lacking when compared with the 15,011 stores of Starbucks, who’s baked goods are generally prepared out of shop.
Most of the Dunkin’ Donuts outlets are franchises. Almost 75 franchisees now exist. They are situated primarily west of the Mississippi River, Nevada, Texas and Arizona. Inside their home base in New England, Dunkin’ Donuts is dominant and you can find their stores easily in many supermarkets, gas stations, mall and airport food courts and almost anywhere you go.
In the 1950s Dunkin Donut Munchkin was invented by Mr. Larry DelVerne. In Valley Stream, New York he started his first Dunkin Donut Franchise. It was situated by the side of Sunrise Highway. Larry is from a family of 11 brothers and sisters. His younger brother named Albert DelVerne.
Dunkin’ Brands Inc (formerly well-known as Allied Domecq Quick Service Restaurants, while it was a part of Allied Domecq) is the owner of Dunkin’ Donuts. A French beverage company named Pernod Ricard S.A. was the owner of Dunkin’ Brands after it purchased the Allied Domecq. In December 2005 they signed an agreement to sell the brand to a group of three private equity firms. They are known as the Carlyle Group Bain, Capital Partners and Thomas H. Lee Partners.
Dunkin’ Donuts have almost 1000 donut varieties regularly with other products. Their products: baked goods, Fritters, crullers, bismarcks, donuts, bangels, scones, muffins, danish pastry, cookies, cinnamon twists, brownies, breakfast sandwiches, flatbread sandwiches, harsh brownies. they also have coffee beverages, iced coffee, bulk coffee, espresso, lattes and cappuccino, iced lattes, turbo, late lite espresso, other hot beverages, tea, chocolate, vanilla, dunkaccino, cold beverages, smoothies, iced teas. They also have special diet menu so no one has to miss out on the famous Dunkin donut.
Franchise fees range from $40,000.00 to $80,000.00 with a total investment between $255,700.00 and $1.1mil. Net worth requirement is 1.5mil with $750,000.00 in liquid assets. The Royalty Fee is 5.9%.
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